Projects with Identity

Is a technical assistance for the identity and communicational strengthening of productive projects of the Popular, Social and Solidarity Economy of the AMBA Node, Argentina.
It was developed in three stages: formation and development of identity of enterprises; product development, visual identity system and business strategies for network strategies; methodological transfer.
With participatory design dynamics, a visual identity system was co-designed for each enterprise, developing a brand identifier sign, business cards and product identifiers, checkbooks, stamps, labels, banners for stands, brand manual and digital banners for social media.

Graphic design: Carolina Yedrasiak.

Participating institutions: National University of Quilmes, Faculty of Architecture, Design and Urbanism (FADU), Despiertavoces Cooperative, El Maizal Cooperative, Oro del Inca Cooperative.

The systems were implemented in the Social and Solidarity Economy carried out at the National University of Quilmes.

Financing: Social Innovation Nodes Program, Ministry of Production and Ministry of Social Development of the Nation.