Development of a visual communication system for the Delta Honey Route. A Route of Social and Solidarity Tourism, a tourist product that complements the production and commercialization of the beekeeping sector in Campana, Escobar, San Pedro and Zárate, with the support of local institutions. A collective brand was designed with a collective participatory guarantee system and various pieces of identification, marketing and dissemination of activities.
Graphic design: Carolina Yedrasiak, Belén Parabué.
Technical direction: Daniel Alejandro García
Research Director: Pedro Senar
Southern Civil Association for Cooperation and Solidarity Organization, Community Based Social and Solidarity Tourism Incubator, National University of Quilmes, Federation of Beekeeping Cooperatives (FECOAPI), INTA AMBA Regional Agency, INTA Delta Experimental Unit, Municipality of Escobar, Municipality of Campana, Municipality of San Pedro, Municipality of Zárate.
Financing: P 044/16. Ministry of Science, Technology and Productive Innovation of the Nation. PROCODAS.